Glowrish

A new skincare brand that had to look established on day one.

Glowrish is a dermatology-backed skincare line — "Beauty with elegance," dermatologist-approved, powered by science. I built its entire visual identity from the ground up: the logo, a colour system, typography, packaging for five products, and the organic social content that introduced it to the market.

Standing out on the most crowded shelf in retail.

Skincare buyers decide in seconds, and a new, unknown brand has to signal three things at once: clinical credibility, premium quality, and warmth. Glowrish also needed five different products to feel individual on the shelf while still reading as one family — all without a big-brand budget.

Strategy first, then a system that scales.

• Discovery — positioning as science-backed but elegant; a competitor shelf audit to find the gap.
• Logo & wordmark — a refined mark balancing pharmacy-grade trust with beauty-aisle elegance.
• Colour architecture — a master palette plus a distinct accent per product, so each SKU owns its identity while the range stays unified.
• Packaging × 5 SKUs — print-ready artwork with correct dielines, bleed, and a clear ingredient hierarchy.
• Launch surface — a social content system (posts, reels, banners) that carried the brand to market organically.